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Soo Lee West Branded Environment Design. Art Direction. Creative Direction.

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Waymo Industry Events 2020/ Sparks 2020

Concept Sketchbook to create a modular system that can translate from a 20x20’, 20x30’ and 20x40’ space for Waymo. By using a simple frame to outline the structural footprint and curved gestures there’s a welcoming space created. It features the vehicle and provides enough space for custom demos, 1:1 meeting spaces and branding. A dynamic arch acts as an area for bold graphics or projection mapping.

Client: Google/ Waymo

Credit: Sparks

Executive Creative Director: Jake MacKenzie

Design Director: Yoonsook West

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