GOOGLE CES 2019/ Sparks 2020
The most helpful Assistant.
Google is a brand built on helpfulness. From organizing the internet to mapping the world, we’ve always aimed to build technology that is useful to real people in real situations.
With the launch of the Google Assistant, this mission became even more concrete. Now all of Google’s tools and technology, from advanced artificial intelligence through to YouTube, is available at the tip of your tongue, where you want it, when you want it. In the car, on your phone, and in your home.
This is the story we want to tell at CES 2019: that the Google Assistant (and therefore Google) is the most helpful assistant for your everyday life.
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Client: Google
Credit: Sparks
V.P. Creative: Erik Weber
Executive Creative Director: Jake MacKenzie
Creative Director: Kathy Horohoe
Design Director: Yoonsook West