Soo Lee West  Branded Environment Design. Art Direction. Creative Direction. 

Guideline principles: As the brand helps to advance the public cloud, it’s important to assert ownership of this event. It’s equally important to not over-brand the experience and allow for genuine dialogue, idea exchange and the organic nature of a collaborative community. The experience should dramatize the possibilities and inspire guests to do more via the cloud. 

 

Concept sketches of main lobby and hallway entrance, an island vignette and photo moment.