EX - TLC - #IAM Experiential

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TLC - #IAM Experiential Tour

#IAM Sculpture “Label Maker” - Creating an interactive sculpture installation consisting of giant red “chiclet” shapes, with the letters I A M on the three shapes.

#IAM Sculpture "Label Wall" - Directly next to the IAM sculpture we’ll have a massive wall with This fabric(??) wall with velcro label cards that can attach to the fabric we erect stretched across trusses.

#IAM Story Wall/Viral Video - Create an interactive sculpture installation that lets fans watch what they think is a static video but is actually revealed to be a back and forth interaction with a TLC celeb who then comes out and surprises them on the street.

Soo Lee was responsible for marketing illustration.

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