Soo Lee West  Branded Environment Design. Art Direction. Creative Direction. 

Scion wanted to implement a 2010 NG tC and iQ Regional Preview Tour that blended together innovation, intelligent deliveries and budget-efficiency.

 

Focused on Scion's “look and feel” consistent with Scion’s brand marketing approach, Soo Lee created an industrial environment that might take place in a warehouse in each city. She particited from brainstorming brand identity to final design.