HONDA NAIAS(North American International Auto Show)/ 2008
Honda wanted a new exhibit that would integrate “children’s museum style” interactivity and story telling devices. The goal was to keep attendees fully engaged in the space as well as to educate consumers about Honda's commitment to the environment. Honda and its agency partner George P. Johnson created a space that was designed to be impactful and dynamic through the integration of media and interactivity within the architecture.
Soo Lee worked as a Project Designer participating from brainstorming brand identity to final production design. The car configurator was a critical element of the Autoshow and Soo Lee was responsible for developing the manual structure of the car configurator that received the 2008 Communication Arts Interactive Award.