Soo Lee West  Branded Environment Design. Art Direction. Creative Direction. 

For the 2011-2012 NAIAS Autoshow, Hyundai wanted to showcase their BlueLink activation strategy. Hyundai's creative agency Innocean proposed an experience that should exemplify Hyundai’s “New Thinking, New Possibilities” message and the brands dedication to integrating meaningful and accessible technology into their vehicles.

 

Soo Lee worked as a project designer to visualize the raw concepts and transformed them into final design.