Soo Lee West  Branded Environment Design. Art Direction. Creative Direction. 

An all-star live event including special effects, laser and audio. European football players take part in a gladiator style contest at London's O2 Arena, to decide the world's most skilful footballer. The players will compete against one another as individuals in five challenges of Power, Precision, Curve, Control and Attack. The players will be pushed to their limits to expose their raw talent individually. 

 

Starting with brainstorming stage Soo Lee was invloved in creating the raw concept of each challenge as well as defining and developing design elements and marketing illustration for each challenge.